Credly by Pearson
Credly by Pearson hosts the largest and most-connected digital credential network. They support companies throughout their credential journey with cutting-edge resources through their leading digital credentialing platform.
Creative: I created two versions for the marketing team to A/B test in their Credentialing Mastery Assessment campaign. The objective was to highlight the assessment's purpose and demonstrate how a company's existing program or strategy aligns with best practices in credentialing.
Credentialing Mastery Assessment: Version 1
The first version takes a more abstract approach, illustrating the current position of a company or program and envisioning the potential journey they could embark on by undergoing our assessment.
Credentialing Mastery Assessment: Version 2
The second version aligns more closely with Credly's style and tone, emphasizing badges and highlighting key features of the assessment.